Sprint was looking for help in rolling out a trading card program named "True American Hero" that featured the top cops in some of the police departments around the country. develop a trading card program. Custom Trading Cards (CTC) by Creative Instinct designed a custom trading card template for Sprint that was designed to fit within their branding guidelines.

Police departments arranged for their photography to be taken and submit their imagery and biographical information to the CTC website through an online order form. The ordering process is streamlined to make it fast and easy to submit the information.

The Sprint sponsored police trading cards are processed through Google Checkout and contacts receive a full color PDF proof that they either approve or make revisions to via an email or fax confirmation. After final approval, the trading cards go into production and the cards are delivered in approximately 7 business days.

The police officers distribute the law enforcement cards throughout the community. They are used at school visits, comunity service events, open houses, safety demonstrations and much more. As a sponsor to this trading card program, Sprint receives positive responses within the communities that the police trading cards are introduced.